fashion story scotts - point of sale and fashion shoot
fashion story scotts – point of sale and fashion shoot
DIY Magazine – an indie music/ lifestyle title is distributed through national retailer scotts.
Every issue a band is selected to feature in a fashion story within the magazine, this shoot is then also used as point of sale material and for scotts online presence. This drives customer interest in the product available…
Indie music and fashion are not the closest of bed-fellows so extreme caution is taken to ensure that the band retains their image and authenticity. This suits all parties.
Thanks to Jake green for photography and Neesha Sharma for styling.