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ASICS NYTE-LYTE

ASICS NYTE-LYTE launch
October 2014
 
Asics’ first major product release in the UKs largest footwear retailer JD.
 
In order to raise awareness of ASICS as a brand and the NYTE-LYTE release to the JD customer, we created a campaign based on the art of ‘painting with light’. A viral video and related still life images where created alongside some more lifestyle imagery.
 
The campaign was seeded to social leaders within the footwear community as well as blogs and websites. ran over social, digital and instore.  
 
The images where also used as POS instore, window display and as display advertising
 
Results:
the video received 40,000 views via Youtube
4,000 views on JD’d Facebook fan page
Footwear well received by the online footwear community despite it being a JD SMU