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adidas Stan Smith Consortium launch party

Consortium Stan Smith Launch
No6 Store
January 2014
Briefed by adidas to dress the store using bespoke and supplied global assets and produce a launch party and attract a younger, fashion forward audience to the premium adidas outlet.
The launch included hiring on trend DJs Lilly Mercer and Darq E Freaker, installing a soundsystem and sourcing refreshments. For the guest list we avoided the usual media list and opted to invite a new generation of media – namely social media leaders who’s focus is trainers, independent retail footwear buyers and music artists in order to create a party atmosphere.