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adidas play loud

play loud campaign for adidas x JD
January 2014
Promoting the adidas Samba boot pack launch ahead of the 2014 World Cup. Utilising all of adidas’ sponsored Premier League players. 
The boot pack was exclusive to JD who wanted to show the performance product in a lifestyle setting… The concept of having the players wearing adidas Originals product as ‘if on the way to training’ was a revolutionary step for adidas who have always maintained completely separation between the identities of their performance and Originals brands. While the concept of the players clutching the boot implied desirability.
The shoots ran concurrently in London and Manchester over a two day period, with a 20 minute allowance for each player – during which a studio shoot, location shoot and video interview where conducted.