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adidas Autumn/ Winter Women's Look Book

adidas Autumn/ Winter Women’s Look Book

For the women’s 2011 adidas look books – adidas selected female bloggers from across the globe to represent their capitol cities in a look book battle. Each blogger was given the same product and asked to create a series of looks. These images where then uploaded to the adidas site and viewers where asked to choose their favourite looks. 

I offered adidas a series of London bloggers from which to choose and then oversaw the shoot and general direction of London’s entry. The UK’s adidas customer is quite young and that is represented in the blogger, models and outfit selection… 
Thanks to Cheyenne Davide for her work styling and Kevin Joseph for the photography